Bacardi 150th anniversary decanter 2012
The development of the Bacardi history and storytelling platform provided an essential base which, when coupled with the extensive packaging experience of the agency, delivered the key ingredients for this unique opportunity to design the celebratory decanter for the 150th Anniversary of Bacardi. It was a privilege to be invited to the project.
To design a perfect expression of the Bacardi company into a celebratory pack while looking to the future. To create something worthy of a family business while at the same time delivering something that can also be sold commercially to a few privileged consumers.
From the historical background we chose El Coco, planted by Don Facundo Bacardi Masso's son 150 years ago it is the symbol of the Bacardi company's heritage and Cuban roots. The liquid was crafted of 'By the family, for the family' a concept that resonates with the celebration of the past and the anticipation for the company’s future.
The hand blown and individually numbered decanter design represents the split seed opening to reveal a new palm for the future in the innovative veneered glass stopper. Inside the liquid is held in spherical shape by the glass around it representing the global company that has grown in the 150 years since Facundo Bacardi first made rum in Santiago de Cuba. The etched co-ordinates 20 01 48.69N 075 49 56.86W which mark the birthplace of Bacardi rum in Santiago de Cuba where the story began.
