Bombay Sapphire Revelation 2008
This unique commission was an approach to re-einforce the reputation of Bombay Sapphire as a gin of the most exceptional craftsmanship, whilst generating high-profile public relations coverage and, as always with Bombay Sapphire, continue building its perception as premium through the ‘shop window’ showcase of travel retail, furthering wherever possible its link with the world of design.
The approach to design the most beautiful, most expensive bottle in history, bringing together Garrard, jeweler to HM the Queen, and makers of the crown on the Bombay Sapphire label; Baccarat, world-renowned makers of the finest crystal; and Karim Rashid, the award-winning designer, to create an object that whilst being thrilling, also reflected the deep value and highest levels of craftsmanship that are at the core of Bombay Sapphire, a principle bond between the gin and its drinkers.
The resulting five limited edition pieces bacame the centerpiece for a promotion in five major airports around the world: London, New York, Dubai, Sydney and Hong Kong, with their presence and promotional collateral driving duty-free sales, and their ultimate sale price at over $100,000 to potentially generate funds for charity. Bombay Sapphire Revelation was launched around the world on 28th March 2008. Although there were no immediate sales of the bottle the resulting television and press coverage has been valued at over 4M USD .
