Bombay Sapphire Brand IDenTITY Cube AND WEBSITE 2005
How to inspire and set a perfect example with the Brand Identity solution and ensure that everything was to hand for the perfect execution of any future brand activation project?
The Bombay Sapphire Brand Cube was created to be a beautiful reflective Sapphire-blue object in its own right. In a variety of drawers and panels it contained everything that was required to express the brand and deliver the inspiration required for all activation projects by the brand core proposition.
The supporting extranet was created to deliver all assets across the world where possible. There was still some difficulty during this period with the concept of a totally digital solution due to transfer speeds in many countries where the brand had a presence. The cube was distributed to all active markets.
