Grey Goose UK Launch 2004/5
An original event to launch Grey Goose as a super-premium French vodka to key members of the UK trade, inspired the trade to stock it and begin the process of advocacy vital to influencing consumer sales and perceptions.
Everything that was exquisite French good taste and savoir faire, not just in vodka, but in all things epicurean, were leveraged as the platform to introduce Grey Goose. Relish luxury and premium, celebrate it, share it. Be elegant and self-assured, not pushy or overbearing.
A fully scripted event in a private room at the Michelin-starred Mirabelle restaurant in London was created to establish the French luxury credentials of Grey Goose vodka. The event began with an introduction martini followed by a brief talk by the Grey Goose Brand Ambassador. The three-course lunch and five-course dinner was served with excellent French wine and then followed by a Grey Goose desert cocktail to ensure that the product was used at appropriate moments and that the luxury of Mirabelle was fully appreciated by those who attended. In the evening sessions a short after-dinner speech was given on ‘Lovemarks’ by Saatchi and Saatchi.
